Use them in your presentations to executives or other key stakeholders to help them understand challenges, opportunities, where to grow and make changes. Since dashboards are useful aggregation and visualization tools, they’re highly versatile-used by professionals to analyze complex data or subject matter experts to track or present data to non-subject matter experts. They take raw data from many sources and clearly present it in a way that’s highly tailored to the viewer’s needs-whether you’re a business leader, line of business analyst, sales representative, marketer, and more. Dashboards are useful for monitoring, measuring, and analyzing relevant data in key areas. The main use of a dashboard is to show a comprehensive overview of data from different sources. With interactive elements, it helps anyone using the dashboard better understand certain points, explore areas of increased interest, and support more questioning to arrive at key insights or make key decisions. How do dashboards work?ĭashboards take data from different sources and aggregate it so non-technical people can more easily read and interpret it. Dashboards are a type of data visualization, and often use common visualization tools such as graphs, charts, and tables. Two common terms when it comes to analytics and reporting are “data dashboard” and “data visualization.” What’s the difference?ĭata visualization is a way of presenting data in a visual form to make it easier to understand and analyze.ĭata dashboards are a summary of different, but related data sets, presented in a way that makes the related information easier to understand. That question can be broad, such as, “how was our site performance last month?” Or more specific, such as, “how many units did we sell?” Or perhaps something that’s a little harder to track without specialized expertise, such as, “is our overall efficiency improving?” Data dashboards versus data visualizations On the other hand, dashboards tend to have a high-level view of broad amounts of data and are created to answer a single question. They serve the purpose of providing a deep-dive view into a data set and tend to concentrate on a single item or event.
So what makes them different?īroadly speaking, reports usually have a more narrow focus. Data dashboards versus reportsīoth dashboards and reports are commonly utilized to collect and analyze data. And since dashboards use visualizations like tables, graphs, and charts, others who aren’t as close to the data can quickly and easily understand the story it tells or the insights it reveals. They can include data of all sorts with varying date ranges to help you understand: what happened, why it happened, what may happen, and what action you should take.
And oftentimes, this includes things like key performance indicators (KPI)s or other important business metrics that stakeholders need to see and understand at a glance.ĭashboards are useful across different industries and verticals because they’re highly customizable. Usually, a dashboard is intended to convey different, but related information in an easy-to-digest form. One of the easiest ways to make data easy to understand for technical and non-technical audiences is to create a dashboard that easily displays all of your data visualizations in one place.Ī dashboard is a way of displaying various types of visual data in one place. If you’re presenting data to less well-versed stakeholders at your company, you may need to simplify it before sharing it with others. If you’re an industry expert, you may find complex data easier to understand. This can change, depending on who will view the data. So what’s the key to making data-driven decisions? Finding the most important data and formatting it in a way that’s easy to understand. However, the amount of information that’s available at any time can be overwhelming for the most data-savvy person. In this day and age, understanding data is the key to making the best decisions for any business.
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